Business Writing for Leaders

91-717

Units: 6

Description:

This online course is designed for experienced writers who want to take their skills to the next level. Assignments focus on how and when to use persuasion, positive messaging, appropriate tone, and powerful openings and closings to capture the attention of readers and motivate them into action. Whether currently in a leadership position or practicing for a future role, students produce documents within a global context to demonstrate how writing is utilized to build and maintain professional relationships, propose ideas, share data, and deliver reports.

Learning Outcomes:

GENERAL OBJECTIVES (using Bloom’s revised taxonomy)

Students will be able to...

Remember: Identify options for business correspondence.
Understand: Describe leadership styles.
Apply: Exhibit the ability to write concisely and logically.
Analyze: Analyze word choice and tone.
Evaluate: Evaluate the effectiveness of a message
Create: Prepare professional documents appropriate to the objective and context.

STANDARDS ALIGNMENT

NASPA Competency 5: To communicate and interact productively with a diverse and changing workforce and citizenry.

5.1 Outcome: Prepare professional/effective documents appropriate to the objective and context.

5.3 Outcome: Prepare communications suitable for diverse audiences.

Syllabus: