Business Writing for Leaders
This course is designed for experienced writers who want to enhance their skills in written communication. Assignments will focus on how to connect with audiences, and how empathetic messaging, persuasive storytelling, active language, appropriate style and tone, and clarity of voice can be used to capture the attention of readers and encourage engagement. Whether currently in a leadership position or preparing for a future role, students will learn to make written communications personal, warm, and accessible, while also being professional, effective, and authoritative. Students will produce written artifacts and documents that demonstrate how writing is utilized to build and maintain professional relationships, establish trust, propose and describe ideas, and share information with a variety of stakeholders.
Students who complete the course will be able to: