Entrepreneurship in Creative Enterprises


Units: 6

Description: This course is an introduction to the characteristics of an entrepreneur and how these characteristics relate to the entertainment industry. The course will include discovery of the characteristics of a successful venture and discussion on the aspects of failure. By reviewing the for-profit model, it will become apparent how this model can be successfully applied to the non-profit world. The proper identification of opportunity and avoidance of threats will allow the enterprise to win. The class will focus on what are the qualities and characteristics of an Entrepreneur and what it takes to be successful in an entrepreneurial venture. Class exercises, lectures and guest speakers will focus the students on preparing a case for a launch of an entertainment project. The class will study the start-up of businesses in technology, entertainment, traditional and franchising industries.

Learning Outcomes: The class will cover the basics needed for innovation and building a new venture or initiative from scratch either inside an existing organization or as a new start-up. The course assumes no prior knowledge of business or entrepreneurship. By the end of the course, students should be expected to: Learning Objective: Understand and develop the entrepreneurial frame of mind How Assessed: In-Class Exercises/ Entrepreneur Interview Learning Objective: Understand the elements needed to create an enterprise or successful project How Assessed: Entrepreneur Interview, Team Pitch Learning Objective: Plan, raise money and successfully grow a venture How Assessed: Team Final Presentation & Written Business Plan 1. The entrepreneurial frame of mind: Entrepreneurs are people who create something from nothing. It is all about creativity and drive. Entrepreneurs are not necessarily the inventor of something unique, so much as they are the exploiter of an opportunity. This course explores the ability to think creatively within a business frame of mind. The course focuses on bringing new ideas to market. It will instill an appreciation of the characteristics and motivations of entrepreneurs and intrapreneurs. The course also addresses the importance of acting responsible and ethical while pursuing a business opportunity. 2. The needs of a new business or project: Starting something new is no easy task. This course outlines the basic guidelines of how to distinguish between an idea and an opportunity, how to understand the market, how to analyze the competition, how to enter the market, how to build a team, how to create financial projections and how to establish metrics. 3. Successfully launch: Students will learn how to write a business plan, seek and ask for funding and launch a new business or project