External Relations: Fundraising & Philanthropy


Units: 6

Description: This course introduces the distinctive qualities of American philanthropy, and explores the roles and responsibilities you will have as a professional fundraiser or as a staff member in a non-profit arts organization. In this fundamentals course the focus is on individual donors - their motivations, sources of contributed funds, and new and emerging fundraising techniques, although we will also explore the broad philanthropic landscape as a whole. Additional topics include legal requirements and ethical considerations that are important to fundraising, effective data management and its effects on the success of your fundraising efforts, solicitation strategies and effective communication with donors, and the principles of donor centered fundraising. We will explore the idea of a non-profit environment in transition, an environment where the fields of arts and culture compete with social services, education, and global philanthropic needs for a limited pool of dollars; where we are under increasing pressure to make the case for relevance and civic stature; where our funders - whether individual philanthropists, foundations, corporations, or government - have changing and higher expectations around both involvement and accountability.

Learning Outcomes: Whether you are a development professional or in an artistic or other management role, you will need to understand the key concepts of fundraising in a nonprofit arts organization. There is a good study about the culture of philanthropy that is important to fundraising success that we will discuss and refer to in class Under Developed: Fundraising Challenges. By the end of this course students should know, understand and be able to apply the basic principles of fundraising as they pertain to fundraising planning, solicit gifts for annual funds and from individual donors. The ethical issues, pitfalls and protections will be clearly understood, and the basic legal requirements for a development department and professional fundraiser will be clear. Students will understand the need and how to keep abreast of legal requirements and the appropriate legislative bodies. There are three things a fundraiser does: write, talk, eat! Students will apply best practices to a variety of fundamental fundraising documents including solicitation letters, thank you letters, email requests and others. Students will learn how to prepare for a donor meeting and through role play will simulate a donor meeting.

Syllabus: 93-826_External_Relations_Fundraising__Individual_Giving_Syllabus_S19.pdf