External Relations: Fundraising and Institutional Giving


Units: 6


Building on the fundamentals introduced in External Relations: Fundraising and Philanthropy (93-826) this course examines how fundraising theory works practically to support sponsorship programs and grant activities in nonprofit arts organizations of various sizes. The course will begin with a discussion of the funding landscape, as defined by public agencies, private foundations, and corporations. Through practical application, students will explore the ways in which planning, research, data collection, evaluation, budgeting, relationship-building, and developing clear messaging is key to conducting any fundraising effort. We will explore the roles of grantees and grantors and acquire a practical understanding of how to position the work of our organizations to meet our fundraising goals. Finally, we will research funding opportunities, write our own proposals, and conduct a peer review process in order to evaluate grant proposals. 

Learning Outcomes:

  1. Describe the history, background, and landscape of corporate, foundation, and public funding entities and their relationships with nonprofit organizations
  2. Articulate key concepts and terminology related to institutional giving
  3. Create logic models to develop and hone programs and projects
  4. Design project budgets, budget justifications, and evaluation plans to underscore project management and responsibility with potential funders 
  5. Conduct prospect research that aligns nonprofit organizational goals with the interest of potential funders using resources including the Foundation Directory Online
  6. Understand the motivations of corporate donors, the range of corporate giving options, and approaches that best align corporate donors with your nonprofit 
  7. Examine ethical concerns related to institutional giving and explore cases of conflict and options for resolution
  8. Understand the different types of foundations and appropriate approaches to secure and sustain funding with them
  9. Identify appropriate funding strategies and formulate sponsorship underwriting packages, effective letters of inquiry, and grant proposals to pursue corporate, foundation, and public funding opportunities
  10. Evaluate grant applications using scoring guidelines, critical thinking, analysis and discussion amongst a jury of your peers

Prerequisites Description:

No pre-requisite.