Artistic Development in the Music Industry
Description: The music industry has changed drastically over the last 15 years. How music is produced, distributed and consumed has gone through seismic changes. Therefore, the way that artists develop and reach their fans has also evolved. This course will examine the various dimensions of artist development including talent discovery, social media, putting together an artists team, making independent and major label albums, streaming, expanding artist fan bases, touring, and merchandising. The class will also touch upon the changing expectations and career trajectory of the musical artist This class will be of great interest to those interested in being an artist, managing an artist, working for or starting a label, or simply understanding the music business better.