Film Economics, Marketing and Distribution


Units: 12

Description: This course will provide an overview of the feature film industry, from the filmmaking process to the distribution machine. Although it covers financing, pre-production, production and post-production, it is not a technical production class for filmmakers. Rather, it is a business class in how to manage feature film product as a studio executive or independent producer.

Learning Outcomes: By the end of the course, students should be able to: • Learn the terminology of filmmaking development, finance, production, marketing and distribution • Recognize how real projects are developed from concept to distribution • Design the course of a real film from hypothetical acquisition to distribution • Explore the fundamental connections between the business and the creative process • Learn the team players and their responsibilities • Gain an understanding of how the studios and production companies relate on business deals in a talent verses money power balance • Develop your own creative concept into an investment business prospectus (final project)

Syllabus: LA_93-851_Film_Economics_Marketing__Distribution_Syllabus_F18.pdf