Digital Innovation and Entrepreneurship


Units: 6

Description: This is not a technical or creative course. We won’t learn to write code, nor will we produce any creative work. Instead, we’ll examine business models, distribution philosophies and the physics of media as they apply to for-profit companies in TV, Film and Music. We’ll start with an overview of Internet history and vocabulary, designed to make students fluent in the business language of the Web and mobile. From there, we’ll examine Internet business models of the past, present and future, and examine specific case studies of both successes and failures. Once we’ve established a core understanding of the media landscape, we’ll spend a class on the subject of Media Physics and the way quality content both creates and destroys business opportunity. We’ll discuss how this disruption creates significant business opportunity – especially for artists and their partners. Why license copyrights when there are tools that provide many of the functions previously controlled by studios and labels? Prepare to debate! We’ll also discuss your career plans and alternative paths in media, tech and entertainment. Independent entrepreneurs will shape a large portion of the future of entertainment. Do you have a good idea? Really? Does it scale? We’ll conclude the class by talking about the process of securing angel and venture funding, and the pros/cons of joining a startup.

Learning Outcomes: Explain the difference between the Internet and other mass media Define and use 40 crucial business and technology terms Explain how DRM impacts scale, user adoption and business opportunity Create a strategy that takes advantage of the way property rights economics have shifted in favor of the consumer Illustrate how and why direct-to-fan and artist-owned businesses are flourishing online Explain modern business structures and the fundraising processes for media entrepreneurship

Syllabus: LA_93-853_Digital_Innovation__Entrepreneurship_Syllabus_F18.pdf