Business Development
Units: 6
Business development uses the lenses of strategy and commercialization to identify opportunities for expansion and growth. It relies heavily on its functional cousins - Sales, Marketing, Finance and Corporate Strategy. Each functional area will be explored within the various sectors of the entertainment industry through class discussions, assignments and a final project. In this class, we will focus on business development in music, media and entertainment.
The objectives of this class are to convey a broad understanding of the role of a business development executive, develop a POV about the trends and challenges facing the entertainment industry, and learn how to effectively navigate through a cross functional corporate world.
Previous program course study, the “required readings” within the syllabus, prior to class and the viewing of the documentary BILLIE are the pre-requisites for this course.